
While being Founder of KoungSheen, Itrat oversees the company as Managing Director and is core member of Board of Directors. She received her bachelor’s in business and holds an MBA with specialization in Human Resource Management from University of Pune. Over the last 12 years, she has successfully pursued her corporate life in India and Overseas around HR and People Management with focus on culture and talent to drive long term business goals. Her industry expertise spreads from FMCG, Telecom, Hospitality, Waste Management Services, IT, Aviation to many more, across Indian Subcontinent and Middle East region.
Prior to founding KoungSheen, Itrat was based and working in Dubai (UAE) and now has made Amsterdam (Netherlands) her family base. The dream to be her own boss grew inside her for a long time before it finally came to fruition. For her, starting KoungSheen was based on a strong desire and necessity to have something that she could call her own. She also believes in giving back to society, which is most rewarding as an entrepreneur and that motivated her further.
Itrat believes that every entrepreneur started somewhere someday.
Her focus at KoungSheen is to lead and drive the strategy on building successful businesses within food space that provides great food to consumers, strive to create sustainable livelihoods for the communities in which KoungSheen operates and have a strong positive impact on society via KoungSheen Shares & Cares.